Get into the Swedish market
In order to get in to the Swedish market, a key factor is to win strategic monopoly listings. Competition to win such listings is high since a listing is valuable and could be a very good business in the long run. People Wine advices supplier partners to focus on listings where the supplier believes they are competitive. It is better to work on a few projects where you put in more effort rather than to compete on many opportunities with lack of focus. As a partner, it is our responsibility to work with you together and help you to decide what to focus on. As an importer ,People Wine has a vast experience of where the competition is and how to beat the competition. By preparing offers well in advance and together sharing knowledge, we will come up with quality offers that beat the market competition.
A few points to bear in mind before you invest time in thinking further about our market:
1 Notice that in average, 30 wine is competing in a blind tasting being selected for a strategic listing.
2 A key to success is to prepare offers well in advance together with your importer. A good importer will be able to help you develop the correct taste profile for the Swedish consumer.
3 Price matters. Always discuss pricing with your import partner. Work with a partner that works with low margins. You should also work with low margins in order to maximise chances to beat competition.