Mariam Khundadze, Purchase

Georgian | Speak French | Wine Educated

Mariam is our dedicated Purchase Manager, playing a vital role in overseeing supplier relationships and orchestrating steps of the procurement process.

With a solid background in wine tourism, marketing, and content creation, she combines strategic acumen with a deep, authentic passion for wine. Her extensive international experience, paired with fluency in four languages, allows her to confidently navigate complex global markets and foster strong, collaborative partnerships across borders.

Mariam’s dynamic skill set enhances the seamless sourcing and delivery of premium wines, while her creativity and cultural sensitivity enrich the brand storytelling and positioning behind each label. Outside the professional sphere, she is an avid yoga practitioner, a keen reader, and an enthusiastic traveller- interests that further reflect her curiosity, discipline, and appreciation for diverse experiences.

Loves Communication | Like to travel | Enjoy Nature

Daniela Signoretti, Purchase manager – France & Italy

Italian | Speak French | Experience in Wine

Daniela Signoretti has an extended experience in wine trade and an in-depth knowledge of the various wine appellations and their geographic region thanks to her wonderful experience in Concealed Wines. Being Italian and living in France for many years she has immersed herself in the culture of the two largest wine producing countries in the world.

First in Milan and later in Luxembourg she previously worked for international companies, managing projects and relationships with clients throughout Europe. Successively she operated in the marketing department organizing international events. She eventually landed in Nice, France, where she collaborated with a marketing consulting company.

Thanks to her fluency in English, Italian and French and her intercultural approach Daniela can easily interact with clients in different countries.

Creative | Loves to be Organized | Great Skier

Marta Benedet, Purchase manager

Law degree| Wine export Strategist | Spanish

Educated in law and international trade, when Marta was born, was celebrated with Vega Sicilia… perhaps it was a signal. Her mother comes from La Rioja, land of wine, and it is there, in her hometown, where she tells us that she has spent some of the happiest summers of her childhood, between vineyards. “I have been attached to the wine world from many different angles, always learning new perspectives and discovering new wines. But what keeps me engaged is the person behind each one, the story, the passion, the resilience…” Her goal at People Wine is to help small and not so big producers to get to be known in Scandinavia.

Wine Lover | An excellent Mama | Paella master

Carola Gerdin, Finance and Logistics

Carola has an economic and commercial background with a wide experience in all financial aspects. She follows the Finance and Logistics of the Company.

Animal Lover | Healthy Food | Runner

Alexandra Ravelus, Sales to restaurants

Alexandra has a long background working with the restaurant industry in different positions. She has also completed her Sommelier education. Her music taste during working hours is impeccable and keeps the office in good spirits.

Creative | Master of Communication | Fashion Queen